Bringing our purpose to life
Canadian Blood Services has a clear set of strategic goals, and our success in achieving them depends on the people who work hard each day to put our purpose into action. This is why a key pillar of our strategic plan is to create an engaging and empowering employee experience. We know that fostering a collaborative, inclusive, values-based culture in which people feel encourage to realize their full potential not only makes our organization stronger but also benefits the millions of patients and multiple health systems who count on our vital support.
We regularly ask Canadian Blood Services team members for their perspective on the work we do together. In 2018–2019, eight out of 10 took part in our annual survey — a record response and a high number for any organization. Two key results stand out:
- Overall engagement is 77 per cent, up two points from 2016–2017 and our highest score ever. This key indicator of employees’ emotional and intellectual connection is directly linked to superior performance and innovation.
- An even higher number of respondents — a record 90 per cent — say they’re proud of what Canadian Blood Services does and their contribution to the organization.
This positive feedback was echoed in our survey on the core values we identified during our brand renewal process: Integrity, Collaboration Adaptability, Respect and Excellence (I CARE). More than 90 per cent of team members say they consistently apply these values at work, noting the alignment with their own personal values.